THE BRIEF

Create a pack of visually striking postcards for key airline partners, highlighting passenger engagement with Sport 24 inflight channels. The goal was to communicate the value of live sports as an onboard entertainment feature and drive airline interest in the content offering.

The Solution

Designed a series of infographic postcards, each showcasing a standout data point in a bold, easy-to-digest visual style. Integrated QR codes lead directly to detailed passenger data, giving airlines actionable insights into the impact of inflight entertainment. The pack balances eye-catching design with strategic messaging, turning statistics into a engaging, data-driven narrative.