Chyl Brand Identity

Chyl was a modern wellness start-up specialising in portable at-home ice tubs for cold-water immersion. The brand identity was designed to balance cool precision with natural tranquility, appealing to an audience seeking clarity, resilience, and restoration in their daily routines.

The scope of work included logo development, full brand identity, and a one-page brand guideline.

The final logo captures the essence of cold-water immersion through a minimalist, wave-inspired form. It feels sophisticated yet approachable, symbolising both the moment of submersion and the calm strength found beneath the surface.

The colour palette draws from frozen, tranquil landscapes, from icy blues, deep navy, and expansive white space to evoke calmness and revitalisation. Typography was chosen for its clean, contemporary qualities. It's approachable, echoing clarity and ease of use within the wellness space.

Together, these elements create a brand that reflects the sensory experience of ice bath therapy. Cool, grounding, and restorative.