Shroomo Brand Identity

The brief was to develop a bold and playful brand identity for Shroomo, a newly launched card game. The project required a cohesive visual system spanning packaging, instruction booklet, colour palette, typography, and brand guidelines.

The solution was the design of a bright, eye-catching colour palette and key illustration shapes to bring the game’s playful personality to life. Collaborated with illustrator Pedro Fernandes on character artwork and the logo, resulting in a distinctive, cohesive identity that stands out on-shelf and across all brand touchpoints.