THE BRIEF

Development of a campaign identity for "Built for What's Next", positioning IMG Studios as a premier partner for Tier 1 rightsholders and streamers. The campaign highlighted IMG’s reliability and solid foundations while showcasing creativity, agility, and expertise through client case studies.

The Solution

The visual identity is built around modular building blocks, symbolising trust, stability, and dependability, paired with dynamic, glitch-inspired animation (developed through Firefly and After Effects) to convey forward momentum. These elements reflect IMG’s innovative, future-focused approach.

The identity was applied across case study films with animated end slates, social media, and web assets, creating a cohesive, dynamic system that reinforced IMG’s positioning as both a trusted and innovative partner. The campaign drove high engagement, traffic, and impressions.