THE BRIEF

Deliver the creative design for Greater Together Los Angeles, the largest-ever UK trade mission to the United States. Across a five-day programme, create a cohesive event identity and branded experience spanning multiple venues, partner activations and touchpoints for more than 500 leaders from business, government, technology and the creative industries.

The Solution

Working from the event identity developed by Pablo Agency, our design team rolled out the brand across every event touchpoint, creating a comprehensive suite of environmental graphics and branded assets for the Academy Museum of Motion Pictures and Nya Studios. This involved large-scale murals, printed and digital wayfinding, partner activation spaces, digital signage and printed collateral. Produced branding for partner touchpoints, including information boards, activation booths, placards, interior assets including branded cushions, glasses etc and more to create a premium, cohesive experience across the event.