THE BRIEF

Design a premium World Cup 2026 industry report for Triptease, positioning the brand as an industry expert on demand-driving events for hotels in host cities. The brief focused on a refined editorial visual refresh, using subtle football references and modular design systems to make dense, data-led content clear, scannable, and in modular formats that could be reusable across email, social, and sales channels.

The Solution

Designed a modular, editorial design system that reframed the report as a premium playbook. Subtle World Cup cues such as fans and stadiums were balanced with abstract hotel imagery and a clear focus on host cities to keep the content relevant to the hotel audience. Text-heavy sections were redistributed across more pages to increase white space, supported by infographics and imagery to improve scannability. Repeatable modular frameworks were created as reusable components, enabling the content to be adapted across social, email, and sales channels while maintaining a consistent, high-end visual identity.